The student recruitment world continues to be a fast-moving and ever-changing one!
Face-to-face events are still highly sought after by university students and Careers Services. But how are you ensuring your events stand out and deliver amidst the incredible and ever-growing competition on campus?
There are useful insights in the ISE Annual Recruitment Survey 2018 & MyKindaFuture Bright Futures Student Survey 2019. For example, when planning your campus events, it's worth noting that over 2/3rds of all employer events take place in the Autumn Term. On average, undergraduates are offered up to 7 opportunities per day to engage with employers. This 12 - 16 week window is as crucial as it is congested. If you want to stand out, 79% of students are motivated to attend if your event is creative and interesting such as a coffee shop drop in or an informal, themed networking event.
At the event itself 79% of students want to hear about your values, what you stand for, and what life is like working for you.
And they would keep coming back to see you (caveat: if the first event was good) were you to come back on campus again. 79% of students would attend more than one session with an employer.
To what extent do you shape your face-to-face campus engagement around the target audience at each specific university?
I am co-hosting a webinar on Thursday 4th July at 2pm discussing how to make sure your events work in a digital world. Click here to register or receive a recording after the event: Click here to register!
How can you attract and engage the best, most diverse undergraduate talent as competition increases for companies to stand out on campus? The autumn term is as crucial as it is congested with employer activity.