Trust the Economist to shine a light on some of the hyperbole and over-inflated claims in job listings. 

And whilst the article is tongue in cheek it makes a serious point about first impressions and the need to ensure that every candidate touchpoint conveys a credible and realistic (as well as gently aspiration) view of the employer. 

Whilst many organisations focus on a winning careers site and major campaigns, please don't overlook the full candidate experience - how third party recruiters, humble job listings, role profiles and candidate comms from your ATS depict you. 

We recommend that you objectively mystery shop your own recruitment process at least annually. That way you stop overinflated claims that may damage - not enhance your reputation. And you're bound to find a shedful of spelling mistakes too. Gud lucke.