Interesting to see robust research refuting the popular notion that workers need to be treated differently - based purely on their generational tag.
In my view there are two answers.
1. As we increasingly expect a higher degree of personalisation at every point of our lives, the challenge for employers is to provide more tailored employment experiences to attract and retain the best talent. So - in a perfect world- everyone gets a personalised 'deal'.
2. At a generational level, whilst it's crass to make sweeping judgements about what motivates/inspires differing generations - and what they expect to give in return, there are definitely some truths about technology platforms used, how media is consumed and preferences around communication.
The secret for Managers? Talk openly about stereotypes; emphasize the commonalities and shared goals all employees have; and recognize that employees’ needs change over time.
Generational Differences At Work Are Small. Thinking They’re Big Affects Our Behaviour Millennials only want to communicate with coworkers via text — and Baby Boomers don’t text, right? And you need to attract those tech-y Millennials with promises of flexible work schedules, but their older counterparts all want a traditional workday, correct? Actually, wrong. There’s very little evidence that people of different generations behave markedly different at work, or want markedly different things. And yet because we have stereotypes about people of different ages — and because we have stereotypes about what we think people of different ages believe about us — our ability to collaborate and learn is negatively affected.