With candidates expecting a more consumer like experience during an application process, employers need to be clear what it's like to be an applicant.

It's obvious that the experience should be straight forward and easy to access, however does it bring passion and excitement to a candidate? Does it fill with them with enthusiasm to continue the process and turn up for the next stage?

Unfortunately, after the creativity of the attraction stage is over, quite often the next steps in the candidate journey can become flat and tiresome.

The following article sums up the problem well, with some scary statistics, which highlight the wasted effort of getting people into your talent pipeline only for them to disappear.

While 'protecting’ is the right thing to do for an employer, by making it a friendly, timely and interesting process this protection needn't mean putting up a wall.