Well according to recent research it could be. The discrepancies between candidate expectations and organisations' handling of the recruitment process could have a damaging effect on how the overall brand is perceived by the candidate.
With the latest stats showing that 69% of applicants expect feedback if unsuccessful at interview stage yet only 8% receive it, and a third rarely or never gain any comments on their application it is no surprise that the perception of the overall brand is affected.
Today's candidates have consumer grade expectations if they believe a major brand to be credible based on their experience from a consumer perspective they will therefore base that same expectation from a candidate perspective. If that expectation isn't met the risk of the candidate sharing that experience with their friends and family could impact on their propensity to interact with that brand from a consumer perspective in the future.
73% of job seekers would be less likely to use the products or services of a company with which they had a poor hiring experience. This was particularly true of younger candidates (under 35s), of whom 50% said they would share their negative experiences with others.