Interesting to read in Forbes that customer experience is anticipated to top both price and product features/attributes as the key brand differentiators next year. 

No surprise there - and certainly mirrors candidate experience.

Research from HBR highlights that "..80% of employee turnover can be attributed to mistakes made during the hiring process...". 

Not surprising when 34% of job seekers rate the recruitment experience as poor. And despite over 50% of employers reviewing their candidate experience within the past 12 months, only 11% rank it as excellent. 

So what does that mean? With low candidate expectations and apathetic employers, there're huge opportunities to create competitive advantage through a more personalised and engaging experience.