It's an initiative that has divided opinion and set social media alight. According to the Women's Engineering Society, just 12% of the UK's engineering workforce is female and just 4.3% of UK pilots are women. Virgin claim this allows them to speak directly to their future generation of aviation workers and all three dolls will be on sale later this year. Whether this is a serious attempt to address underrepresented groups across the industry or a clever marketing ploy, it can only be positive that this issue is receiving unprecedented coverage.
The new dolls are part of Barbie’s Dream Gap Project, which was launched to combat the fact that girls as young as five can start to limit self-belief and doubt their full potential. This initiative aims to level the playing field for girls globally and highlight role models across a number of industries.