I love this new campaign from NHS England and the NHS. This video, which is part of the "We are the NHS" campaign, was commissioned in response to an NHS study finding that only 1 in 10 nurses were men.
The study revealed a stigma surrounding the job, showing that men were deterred due to a perceived link between nursing and femininity.
The ‘Men in Nursing’ campaign highlighted the challenging and fulfilling work carried out by male nurses on a daily basis, from treating victims of street crime to looking after newborn babies.
"We are now who you think we are," a voice declares, before outlining the highs and lows of the job, both in hospitals and in the wider community.
The attitude and energy used challenged the perceived stereotype, while the nurses featured represent role models for nurses now, and in the future.
Ian Hampton, lead campaign manager for NHS England said: “There’s a real misconception regarding men in nursing which this film aims to put right. The reality is that they are passionate, strong and smart individuals who play a vital role in the NHS. It’s important that as part of our wider recruitment campaign we attract more male nurses to the NHS as they currently they make up just one in 10 nurses.”