Who doesn't want a crystal ball to predict what next year is going to look like? With so much uncertainty, there's something reassuring about trends for the coming year!

Unsurprisingly a clear employer brand comes in at number one and pretty much every trend following that incorporates employer brand. How you choose to communicate is crucial to getting to the right audiences but what you communicate will clinch whether those candidates think you're essentially buyable.

A positive candidate experience will increase your chances of people choosing to join you, but if you don't get it right, a negative experience is easier to share than ever before. It's no longer just telling your friends and family, you can technically share it with the world.

So get your employer brand right and this will build the foundations for how you then set about utilising technology be it AI, social or digital stories to get applicants to emotionally engage with your organisation.