As the most downloaded app in 2019, this has been a breakthrough year for TiKTok. With billions of pounds of investment, it's not surprising it has caught the attention of Marketeers everywhere.
In this insightful piece, leading Social Media commentators share their views on the impact of this and how they see it engaging with hard to reach audiences (taking the Gen Z and Millennial market by storm) and why the secret to their success is to treat everyone as influencers.
The age of Facebook and Twitter isn't over yet, but new social media applications are nipping at their heels. There is a tendency for younger internet users to shy away from traditional social media and seek out the “next big thing.” TikTok is one of those potentially explosive social media platforms, allowing for short video clips to be shared around and viewed by people who have similar interests.