All Trusts are competing for clinical candidates and unless local employers can combine efforts as with our Manchester nurses campaign, it's about standing forward as an employer of choice.

It won't always be salary that candidates are looking for and different demographics look for different things in a new role.

Which is why I thought this infographic was a helpful reminder to look at the reasons your candidates, and current employees, want to work for you.

Number one for nurses is opportunities for development, do you mention these in your advertising, highlight them on your website?

Hopefully these are a helpful reminder to put candidates first when looking to attract to make you their employer of choice.