Some interesting and practical tips as to how employers can engage Gen Z, as the start of the 2020s sees them entering the workforce in ever greater numbers. Particularly like the description of them as 'more self-starting, more self-aware and more realistic'. Suggests that employer brands need to ensure they don't promise more than they can deliver - Gen Z will see through them.
Shaped by different factors to those who came before them, and having learnt from Millennials’ mistakes, Gen Z are distinct for several reasons; they are more self-starting, more self-aware and more realistic. Leaders in the workplace therefore face the challenge of having to adapt and think differently if they are to attract and retain this vital pool of fresh, young talent.