In a tight recruitment market employers must leverage their employer brand in every way they can and video is a must in this regard. Creating engaging insightful content that brings to life the organisation and its story can be powerful in capturing interest and engaging candidates through all aspects of the candidate journey. Especially those that belong to Gen Z who use video as a means of brand discovery both in the consumer world and to find their next career opportunity.
We're big on film here at TMP we've invested heavily in our capability in the last couple of years to meet the changing demands of market and our customers. https://www.tmpw.co.uk/service/film_video/
In 2020, companies must go the extra mile to strengthen their employer brand in a tight hiring environment. Recruitment marketing videos have proven beneficial in this regard, helping to attract candidates at the start of the recruitment funnel. Videos can also be used throughout the recruitment process to deliver a more engaging candidate experience.
https://www.hrtechnologist.com/articles/recruitment-marketing/videos-for-recruitment-marketing/
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