It is fair to say that we find ourselves in uncharted waters and the situation is evolving rapidly.  Here at PeopleScout, we have been doing everything we can to keep business as usual whilst protecting our colleagues – our teams are now working from home. We’re not unique – many organisations have adapted to these unprecedented circumstances quickly. We now have to accept its not business as usual – in these challenging times, the culture you have worked hard to cultivate and your employer brand will come are vulnerable and will come under strain over the coming weeks and months.

Ensuring your people feel supported, engaged, connected and aligned to the organisational mission and vision is critical. Amongst all the uncertainty helping people understand why their role matters and how they can contribute to the success of the business is more important than ever before.

It’s vital to ensure your actions align with your Employer Value Proposition. Every decision, every interaction, every communication will shape how your people view the organisation.

We often talk about creating ‘moments of magic’, but in the current environment, focus on ‘moments that matter’- at times like this it’s important to align people with what matters most – the deal between you and them (your EVP). You need reassure people what you stand for, reinforce what makes your culture great and reiterate the behaviours and values everyone needs to live and breathe every day

 Whenever and wherever possible, it’s important to find a meaningful connect between the actions your taking and the positive impact (in the medium term) those actions will have on your people and the organisation – its all about creating line of sight back to the EVP and using your EVP as a lens through which to communicate consistently, coherently and considerately.

Of course you may need to make some difficult decisions in the short term, but addressing the why will go a long way in winning the trust and respect of your people.

We’re dealing with each day as it unfolds, but its important to plan for tomorrow, when this crisis is over. If you’re able to do this, you’ll build an employer brand that is resilient and a culture that can withstand tough times