I'm so proud to work with clients that inspire me.
I came across this video from Vodafone Italy this morning which does just that. The campaign film promotes the importance of connectivity at a time where many are isolated from friends and family.
The current situation means that connectivity is more important than ever, with colleagues working together over great distances, people wrestling with working from home often for the first time, and many navigating educating their children or exercising in new spaces. All of this made possible by being online.
Filmed entirely in the crew's homes, the collaborative project features the strapline “Even when we can’t be close, we can be together” and encourages donations to support the Italian Red Cross (CRI) in the fight against coronavirus.
Thanks to the Vodafone network, concepting, casting, shooting and editing all took place remotely, with Vodafone customer across Italy being directed using webcam.
Nailed it, Vodafone!
The coronavirus crisis has made connectivity more important than ever, transforming homes into schools, offices, gyms, music rehearsal spaces and places to meet and stay close using the internet.