Fascinating to see how – during these challenging times - some organisations and business leaders actions jar with their previously curated public images.
Whether it’s Hiscox and their clash with policyholders, Branson, Haji-Ioannou or Tim Martin from JD Wetherspoon.
These figures stand in stark contrast to some of the newer entrepreneurs who have emerged in the era of purpose, and garnered positive publicity for their actions during the crisis.
Joe 'The Body Coach' Wicks, for example, hosting YouTube fitness classes aimed at children as schools shut.
Or the BrewDog founders manufacturing hand sanitiser and delivering lunches to vulnerable people.
With trust in politicians so low, the public increasingly expect businesses to step up, especially during the biggest global crisis of recent years.
The high-profile corporate mavericks of the past must adjust to the new reality or else they risk becoming the kind of outdated 'dinosaur' they once railed against.
Under-fire insurer Hiscox to raise $400m and cash in on price rises The FTSE 250 company is being criticised by business customers angry it is not paying out on some coronavirus-related claims Insurer Hiscox is set to raise around £400m to cash in on growth opportunities presented by Covid-19 while continuing to resist claims from thousands of business customers at risk of collapse due to the coronavirus lockdown. The Bermudan insurer plans to raise money to take advantage of rising insurance premiums as some of its competitors shy away from writing new policies following the Covid-19 outbreak. The FTSE 250 company has come under fire from a group of 500 small business customers in the UK who claim it is wrongly refusing to pay out on claims under business interruption policies in a dispute that threatens to tarnish its reputation.
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