2000 years ago, Aristotle developed a formula on how to excel at the art of persuasion in his work Rhetoric. Some of the world's most influential speeches and presentations have used it to share their vision and ideas with the world.

In short, persuasion is no longer a “soft skill”— it is a fundamental skill that can help you attract investors, sell products, build brands, inspire teams, and trigger movements. 

In this practical and insightful piece, learn how to sell your own ideas, using these five rhetorical devices he developed.