With applications for each role increasing it's important to try and keep sight of the candidate experience and use your employer brand to engage candidates and enable to them to self select (in and out).
New stats from CV-Library below show that increase and how it's impacting regionally.
Robert Peasnell articulated this well in his recent post, http://insights.tmpw.co.uk/post/102gahx/will-lifeboat-job-seekers-scupper-your-recruitment-model
“Competition for these jobs is intensifying and businesses need to be sensitive of the situation and remember that employer branding is still important. Try to give constructive feedback, communicate your hiring timeline and be as honest and open as possible with candidates,”