Happy Friday!

A round-up of thinking, news, and interesting things for your Monday coffee.


  • An Instagram account that I followed had the question ‘what would you name this chapter in your life’ as one of their stories this week. It got me thinking. We talk so much about employer brands being dynamic, yet we always get asked ‘what’s the line?’ as though it’s the one thing that is set in stone, the culmination of all the work. Something that needs to be true now and in the future. Sometimes there is a perception that it’s the line that’s the most important rather than all the ‘working out’ that really explores the proposition, the nuances and the difference. Instead of thinking about it as the title of the book, why don’t we think about ‘the line’ as the name of the chapter? The title is the vision, the narratives and stories we tell flow through, but we have the flexibility to call each chapter something that truly describes that moment in time.
  • The Telegraph reports that Britain’s upper-middle-class professionals cannot believe their luck. “They have, once again, emerged as the great winners from a crisis: ensconced in spare rooms, they are coping so well with the Zoom economy that they want to make it the new normal. Working from home (or WFH in corporatese) is easier than they previously realised, allowing greater flexibility while saving time and money once wasted on commutes and overpriced sandwiches. No wonder that most bankers, lawyers, consultants, accountants, marketers, tech workers and other office staff don’t want to go back to the five-day commute, and many employers plan to save a fortune by obliging them.” This reminds me of the conversations that my partner and I have been having at home. Talking about how pushing for a ‘new world’ of working from home benefits those who have a comfortable set up. But, what does it mean for those who can’t effectively work from home? No green space is one thing but not having a table in a house share is something else. Also, what does it mean for all of those whose income relies on the commuters like those in inner-city coffee shops, and the dry-cleaners at Bank tube station? Working from home fulltime means that the things we rely on for convenience on ‘office days’ are unlikely to be there when we go back.

Things I’ve liked this week:

  • What does it mean to be non-binary and how can you help those in your workforce who identify this way? Please enjoy this beautifully produced, short film by my PeopleScout colleague, Harrie.
  • Employee wellbeing is front and centre for many organisations, with clear links between wellbeing, engagement and profitability – and of course, simply the fact that it is the right thing to do. Brewdog face the additional challenge of creating a strategy that suits a range of different employees working across the world in a number of different settings and are about to make use of some ground-breaking technology to keep their staff engaged and informed. 
  • Bumble doing some nice copy-only ads


  • We are delighted to share our assessment team have been shortlisted for two awards at the Association for Business Psychology (ABP) Awards in the Excellent in Assessment and Excellence in Diversity and Inclusion categories.
  • Diversity and Inclusivity is at the heart of all our work. Here’s our new case study which talks about how we recruited a higher proportion of female and BAME applicants at Transport for London.
  • Laura Pope’s latest blog ‘Silence is not golden. What do you stand for?’ talks about how “there is an expectation now more than ever to know where employers stand on lots of current, but not necessarily new issues.”

In the UK:

  • The BBC published an article about ‘why people don’t want to work with perfectionists’. For all perfectionists out there, a key statement from the project was: “To me, the most important takeaway of this research is the null relationship between perfectionism and performance - it's not positive, it's not negative, it's just really null.” So maybe it’s better to look for collaboration skills instead?                                                        

In the wider world:

  • WeAreSocial and Hootsuite’s July Statshot reveals that – for the first time – more than half of the world’s total population now uses social media. Their analysis shows that 3.96 billion people use social media today, accounting for roughly 51 per cent of the global population. Put simply, this means that more people now use social media than do not.

If you’d like to chat about any of the above or share your experiences, feel free to reach out.

Take care,