At a time where public trust in organisations is low, and even falling where it comes to the better-educated and better-informed quartile of the population (according to the 2020 Edelman Trust Barometer), it has never been more important to utilise the employee voice when it comes to creating and sharing recruitment marketing and employer brand assets.  

We use five core strategies to drive awareness, usage, and advocacy of content for our clients which are outlined below.

1. Creating content that employees love to share

2. Putting employees at the heart 

3. Activating micro-influencers

4. Driving efficiencies through technology 

5. Creating a foundation to succeed and celebrating success 

In following these principles, we ensure that our clients' branding and attraction assets are easy to create, simple to share, and rewarding to be a part of, creating advocates across the whole business.