Research shows that a giving a good candidate experience (CX) isn't just positive in terms of marketing but also has an impact on ROI, with 90% of HR managers citing that the better the candidate experience the better quality of hire. And in fact happiness also has a lot to do with this. A study by the University of Warwick shows that happy employees are 12% more productive than their unhappy counterparts!
So surely good reason to invest in ensuring that the experience you give candidates is up to scratch. Now more than ever in today's uncertain world it is important that we understand job seekers and support them in overcoming any fears or concerns they may have. By showing candidates you're focused on their concerns you're prepping them for what its like to work for your organisation and preparing them for an exceptional experience by setting expectations from the start.
Being honest in your communications, staying on brand, making the recruitment and selection process as easy and as straight forward as possible, keeping candidates updated and providing feedback along the way are all key aspects of ensuring your CX is up to scratch! Some top tips on how to create a great candidate experience during COVID times....
Over the last few years TA teams have been focusing on branding, marketing, and recruitment and have been escalating up the Hierarchy chain to help draw talent, with “belonging” becoming one of the most important “needs” before the pandemic. However, because of COVID, we’re now progressing back down this chain because people don’t feel safe. Recruiters must now go back to one of the most basic “needs” on Hierarchy chain: safety.