Looking at engaging social influencers? Think small - not big
They say bigger is better … but in the case of social influencer strategy, the opposite could be true.
Influencer marketing has been on...
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Senior Strategist
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Why focussing on your employer brand as you downsize makes good business sense.
Talking to a Client CFO recently, he was almost gleeful when telling me they'd parked a potential employer branding project as '…we don't...
Drinking bleach, spreading cow dung and sleeping next to chopped onions. How can employers use ‘influencer marketing’ to build reputation?
It’s no secret that influencer marketing is booming. No matter which social channel you turn to, influencers have cultivated a steady...
Silence is not golden. What do you stand for?
There is an expectation now more than ever to know where employers stand on lots of current, but not necessarily new issues. The...
Intense competition for your vacancies?
With applications for each role increasing it's important to try and keep sight of the candidate experience and use your employer brand...
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