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Forget your USP & find your UVP

The Unique Selling Proposition, or “USP,” is a marketing proposition that originated in the early 1940’s at the Ted Bates advertising...

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Culture Fit...the Big Story for 2019!

Culture fit has always been important but will become more so with regards to hiring in 2019........... 

93% of HR decision makers who completed a recent survey commissioned by pre-hire assessment specialist, ThriveMap, said they expected...…

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Do you "eat your own dog food?"

Or even, the more palatable - and frankly more aspirational - "do you drink your own champagne" quote?

Interesting interview with CMOs...

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