Candidate experience - lessons from the world of consumer marketing
Interesting to read in Forbes that customer experience is anticipated to top both price and product features/attributes as the key brand...
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Employer Branding is a Specialist Subject not a marketing project ......
This article prompted some serious concerns in my head, it appears that a general marketing agency is trying to marginalise HR in the...
20,000 extra Police officers - a chance to change the profile of UK policing?
Recruiting an additional 20,000 police officers was tipped as an early commitment from the new PM on his campaign trail.
It'll be...
Busting myths around generational differences at work
Interesting to see robust research refuting the popular notion that workers need to be treated differently - based purely on their...
What can employers can learn from customer experience experts?
From HMRC (and that dreaded annual return) through to travel and insurance aggregators, what unites their digital journeys is the...
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