Do you know how long content lasts?

You may be surprised to find out what the average shelf life is for your lovingly crafted social messages. 

The problem with content is the same as the problem with campaigns. The average half-life of content on Twitter is less than three hours....…

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Fake News: Are You Trapped In The Matrix?

"Fake news"

"The Echo Chamber"

These are terms thrown around a lot recently, and commonly associated with social media. 

Essentially, they...

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