Starbucks learn the hard way: you can't be passive about inclusion
Ouch.
$20m is a lot of money to spend on training your team about inclusion. But that figure is nothing compared to the risk of...
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About Me
I nurture a creative environment where curiosity is encouraged, bravery is rewarded, fine crafting is insisted upon, and fun is a respected business imperative for every project. I like to build departments and solutions, with my sleeves rolled up and my ears open.
Everyone deserves to look forward to coming in to work everyday. When creatives get to live like that, they produce the best ideas and the rest follows.
I offer a happy home to creative people, I build friendships with clients, I take stewardship of the budgets, I create workshops dedicated to innovation, I support my team with broad industry experience, I constantly explore brand/digital/social/experiential/and the next new thing, and I am always nurturing a healthy belief that I may be wrong.
Get in touch. I love to hear what people think.
Heather DeLand's Passles
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Want to be successful? Embrace failure
I remember reading about a tech company that literally had the words 'FAIL FASTER' written in big letters on the wall. The business had...
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Get clapback on social and watch your fortunes tumble
You best get it right on your social media – because Rihanna and Kylie Jenner are watching.
And one incident of side-eye from an...
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Genuinely useful feedback: how to give it
In the sometimes subjective world of creative, guaranteeing quality usually depends on some system of creative oversight.
That means...
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1970s sexism and all-male departments: the story of a brave creative woman
What do we say today?
'Happy International Women's Day?'
'Merry IWD?'
'Festive greetings to you on this day when we...
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